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I'm also wondering if you still have to create a seperate account to be listed in multiple countries on Overture? because it seems like they changed that requirement when I last went through the sign up pages.
Anyone know what also has recently been changed for Overture Ads?
OVT called me and asked me to open an account based in Germany for this.
Advertisers outside of Germany can have their ads either in German or English. But the language of your ad text, your keywords and the landing page should be the same. That is to say, if you submit keywords in German, you have to write the ad text in German, and link them to a page with content in German. The same applies to English version.