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No impressions at all is normally caused by:
- your keywords are not searched for (check the Overture keyword tool, via Overture.com > Your country > Advertiser Centre > Tools)
- your account is offline (no funds)
- the category they are in is offline
- technical problem
Can you see them via Yahoo?
If you meant they get no clicks, make sure you have good ad copy (search the forum for advice on that), are bidding up and have negative keywords in place.
Negative keywords are key for broad match to show your ad to only the right searchers.
Hope that helps
Here is an example: Lets say the keyword I am using is "superproduct". Now when I do a search on superproduct, I see my ad right away. But, if I do a search on superproduct modelT, my ad is no where to be seen.
This could be quiet an academic discusion, as Overture are changing their matching system - see this on the UK site.
Advanced Match will become the default matching option on all US accounts for new keywords, and US advertisers can opt it to it.
As posted previousally, these types of problems will completely change when Yahoo and other partners switch to Overture's new system - then a new set of problems will arise.
So I guess there is no easy way about it, you have to go through the painstaking trial and error process of testing out dozens and dozens of key phrases.
BTW, are there any affiliates of Adwords that do not aknoweldge broadmatch searches?
1) always test your keyword matching etc on Overture.com first, not Yahoo!
2) to see which partners use broad match, have Overture and the partner (e.g. Yahoo) side by side in two browsers and compare the PPC results.
I've never seen a list of who uses which keyword options from Overture.
3) I've noticed sometimes keywords still don't appear when you'd expect on broadmatch.
I think - never had this confirmed - that Overture use a system that "scores" the match. So if you are bidding on 2 keywords out of the 3 searched for, your ad is shown - but if you are bidding on 1 out of 3, it isn't. Anybody confirm?
4) Google doesn't provide a list of which partners use which options either, but I beleive they all use all three types of keyword match.
So - bid on all the variations is my advice...