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Yahoo & MSN to move to broad match

         

eWhisper

11:49 pm on Sep 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Haven't seen this discussed yet. Overture just signed a new agreement with MSN and Yahoo to not only to continue their partnerships, but both MSN & Yahoo are going to start showing Overture broadmatch.

Don't see a press release on their site yet, should be up there soon.

chrisnrae

2:02 am on Sep 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



No press release, but did see this short article [zdnet.com.au] - seems they are dubbing it "Advanced Match".