Welcome to WebmasterWorld Guest from 188.8.131.52
Forum Moderators: werty
(I quit Overture over a year ago because I felt I was getting ripped off. First, they kept changing the deal. Second, I felt I was getting too many fraudulent clicks.)
All in all, I do turn conversions from all of the PPC networks, yet some are better than others. I find that if you use Niche Keywords in Niche Markets, your click through rates will be a LOT BETTER resulting in less clicks, less money spent, and possibly better sales conversions. Bottom line, when in doubt, bid on the less competitive and less clicked, this way when they are clicked, the click will actually count!
It's unfortunate, but I think marketers have to accept the sleaze factor as a cost of doing business when using PPC. Overall, Overture has less sleaze than the smaller PPC services like Kanoodle and Enhance, and worst of all Google AdSense. This explains why keyword prices are typically higher on Overture than on the smaller PPC services.