I've seen a 300% increase in impressions over the last three days (and a 50% fall in the click through rate). Is there some way I can find out where these adverts are being displayed as they strike me as very dubious.
running scared
9:35 am on Jul 9, 2004 (gmt 0)
The fall in CTR may be due to MSN changing their page layout?
bostonseo
4:21 pm on Jul 9, 2004 (gmt 0)
Are you using content match? Levels are very erratic in many industries.
stuartmcdonald
4:46 pm on Jul 9, 2004 (gmt 0)
No, Knocked off Content Match a week ago - too untargeted
johnnydequino
6:34 pm on Jul 9, 2004 (gmt 0)
Interesting - my impressions have gone up bigtime and so has my spending. Sales have remainded constant. Do we now have a source of bad traffic?
