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At goto.com, who bids beyond #40

AND WHY?

     
3:56 pm on Jan 23, 2001 (gmt 0)

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At goto.com, who bids beyond #40 - AND WHY?

Just conducted a search at www.goto.com
Query = search engine

Found 240 paid results.

#11, #70 and #93 were places I've been.

What are the results beyond #40 and do they convert?

4:24 pm on Jan 23, 2001 (gmt 0)

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My research indicates less than 2% clickthru for any terms ranking at 20 or below.
My guess is that a lot of people will bid a penny just to add the term to their account for future bidding They either forget about the term, or get severely outranked as time goes on. We have some clients with "dead" terms bid at .01 just hanign there, in case we ever get really aggressive - which can be done instantly, as you know ;)
Occasionally, if a term is getting a huge clickthru with no conversion, we'll drop that term to .01 rather than delete it.
4:56 pm on Jan 23, 2001 (gmt 0)

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A great way to do name branding. You never know who is going to raid that link. Put your domain name in the title.