Overture rebrands 'Pay for Performance' as "Precision Match (TM)"

Same PPC product - but it has a new name

[Chris_D]

New "Precision Match (tm)" Name
Overture will soon introduce a new name--Precision Match(TM)--for our flagship product, formerly known as Pay-for-Performance Search.

Here it is - nearly 11pm Sunday evening, just logged in to check some bids I updated this morning - and there's this notice on the 'home' page of the DirecTraffic Centre...

[Shak]

nice find :)

Shak