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Under the deal, Overture ads will appear in categories where CitySearch has available ad inventory, such as home services, professional services and medical specialists. Financial terms of the deal were not disclosed.
Both CEOs, Barry Diller (of IAC/CitySearch) and Terry Semel (of Yahoo) are Hollywood backgrounds, so it's not surprising that these two can find common ground for cooperation. IAC has more areas where a partnership could be mutually beneficial: