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while i'm on the phone with the guy, i run a search for the term and sure enough, the #1 and 2 spots don't have the term in the title or the description. however, those two terms were running at a pretty high rate for the term. i was the 3rd listing and know the traffic 1 and 2 were getting, so i know what they were paying daily.
when i bring this up he got very short with me. all i said to him was that if they're going to enforce rules, they need to do it for all and not look at the bid price. and the thing i don't understand, i was paying a ton of $$ on that term daily. now my listing is offline (waiting to see what title they'll actually approve and not mess with) and the number 2 got out. price went from 3 vendors paying about $3pc to the high bid still at 3, but only paying .75