New At Overture But Familiar with Adwords

adwords and overture functionality

[webdevjim]

Hello,
I've been using adwords for a while and just started with overture. If anyone can help me out on how to do some of the things in overture that I can do in adwords i'd appreciate it.

- Set the same bid price for a set of keywords (not the default .10 price but something I can set.)

- Not rewrite the ad everytime I add keywords.

Thanks in advance.

[hobbnet]

I am not sure if smaller accounts are able to do this but I achieve both things you are asking for by uploading my listings in an excel spreadsheet.

The spreadsheet allows you to assign categories which are similar to google ad groups. You can then edit your category's bid prices thus changing the bid price of every keyword in that category.

Also, using an excel spreadsheet makes typing the same title/description for multiple keywords very easy.

If you are not allowed to upload an excel spreadsheet in the direct traffic center I would give overture a call and ask them if you could email a spreadsheet to them and have them upload it for you.

Best of luck!

[webdevjim]

Thank you I'll try that. I use excel for adwords. It would be a big time saver If I could just use that for overture.

[wayzel]

Webdevjim,

In Overture you can put your keywords into categories to facilitate the shortcuts you are looking for. You can change the bid price for an entire category separately from the rest of your bids. This lets you change entire groups quickly. I think you can also change the description ad for an entire category at once. Alternatively, for ad verbage and descriptions, rather than rewriting your ad for each keyword, you can add multiple keywords at once and use the 'Copy down' feature by clicking on the down arrow checkboxes next to the keyword title/description input fields. This is like an auto-fill feature. So, take the keywords you want to use the same ad verbage for, add the keywords by going to "add listings", fill out the top keyword's title, description, etc., and then 'copy down - all"
If you've already added your keywords, changing the description may put them back into the Overture editorial approval que...that's the annoying part compared to adwords which is usually almost instantaneous.

[wayzel]

Oh yeah, regarding using Excel, I believe you need to have an XML feed feature enabled by Overture to upload your spreadsheets. They only enable this for their big spenders...so I personally haven't been able to use it. I tried to find an alternative way to upload entire excel batches but couldn't find a way. However, if you use Excel to create keyword combos, you can save them all as a .txt or .csv file, then copy and paste the entire lot into the add listings section of overture. Then use 1 general description, attach it to all your keywords, let it get through the approval process, come back to them, create categories and group similar listings into them by bid and description, then change on a macro level...maybe there is an easier way, but that's what worked with several thousand listings for me.