Overture, keywords & landing page

must they be displayed on the landing page

[elainec]

I promote affiliate programs by ppc and I am finally looking into advertising on Overture.

I know that I am not allowed to send the viewer direct to the product web page (as with Adwords) but they must go to a web page that I own.

My question is this - Do I need to have the keywords from my ad actually on my landing page for Overture to approve my ad?

I know Kandoole require the keywords to be displayed on the landing page but could someone tell me if Overture do...

Thanks everso
elainec

[seth_wilde]

If your landing page is relevant to the phrase your bidding on you should be ok without using that exact phrase in your text.

[hobbnet]

overture can be really hit and miss with this.

Depending on which editor sees your ads can create a much different outcome. Technically if the keyword is relevant to your landing page you should get in but this is not always the case. If you call them up argue why your keyword choice is relevant and ask them to submit your listing to a senior editor for further review.

And if that doesn't work submit the keyword again and hope you get an editor that has a more relaxed reviewing process.