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Tony
What would MSN's alternatives be? buy AJ, use G, use their own system which has been under developement for a while with rumours of a release soon - na unless there planning to buy out AJ, G or Yahoo, i can't see any immediate changes to them using Ink and Overture.
Matt's search engine has a pretty damned good algo and a near instant 'add url' feature that means you can add new pages, test, tweak and test again to your heart's content!
You might even find that, like quite a few people, it ends up becoming your default engine!:)
R.
Ie: by changing the web page seeing how well it does in the search engines and then using that knowledge for optimizing for Google.
I personally plan to leverage SiteMatch to help me get higher rankings by using the daily crawl to determine what I need to do in order to get high up into the rankings.
And before anyone says that you need lots of backlinks .. there are millions of keywords where the number one entry has zero backlinks.