Using Overture to build business

Usefulness in promoting professional services

[cougar]

I am on the brink of getting into Overture (maybe). The few people I spoke to seem to have positive experience in terms of increasing traffic and sales but their sites are selling mainly goods. Even those I know who are offering services are selling "commoditised" services eg insurance policies or making a will. I am in professional services (doing legal and tax consulting) but can't find much feedback on degree of success in using Overture in this kind of field. I don't have a probelm with identifying the likely key words just trying to sense test before I commit. Any stories/ thoughts/ experiences/ comments?

[eWhisper]

There are several companies who don't offer any tanglible services except for consulting and do well on OV.

You can always search at Overture for you KWs, look at the competition and the max bid prices to see if its a commitment you wish to make.

If by getting targeted people looking at your site who need your services can make you money, then OV has the potential of raising your income level.