Overture editorial review

Why so long?

[drnw04a]

I've recently signed up with Overture after starting out with AdWords a few weeks ago.

I have to say I'm a little put off by Overture so far. My main complaint (other than re-hasing a previous poster's question about delayed stats), is that every change to your postings seem to require another 3-5 day review period before they become visible. With AdWords, they do review changes for content and style, but they allow the changes to appear almost instantly. I would think this makes it hard to use Overture to effciently announce things like price changes or promotions.

Why is Overture so restrictive? Or am I missing something I should be doing differently?

[ByronM]

I usually get editorial reviews within a few hours. It takes a while because they want to guarantee good traffic on there networks (which is a large set of networks).

Generally they just want editorial control and google doesn't do this right now. With google your just yanked or cancelled if you have issues - with Overture it may take some extra time but atleast you know up front and can correct your ads.

Just differences in targets and markets but they're slowly merging. I'm sure it won't be long before google raises minimum bid and (10 cents) and forces more content editing up front.

[TimmyMagic]

I have a US and UK account. The US editorial review is much faster and is usually done in hours. The UK is pathetic and I'm still waiting on changes which I made 5 days ago. I only wanted the URL changed because I have a new tracking system.

Also, I'm a bit annoyed with the new minimum spend they are introducing. I think they are getting greedy and this is no suprise since they have been taken over by yahoo.