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what about content matching usage ... is that also top 3?
are their good sites out there that discuss overture strategies?
Depending on bid prices and volume Yahoo shows the top 2 to 4 placements on the top of the first page of their results. They then show 2-4 in the bottom and so on with the subsequent pages.
So, if I want volume from any given term I typically try to stay in the top 4.
For pages w/ 10 ads, 1-4 and 9-10 look like natural listings, the middle listings in the side bar looks like G ads. Track your ROI/CTR by position as we now get some good results in position 7 which is the ad closest to the natural listings.
There are quite a few pages that discuss stratedgies, but often you have to find them yourself as they are business/affiliate sites and listing their URLs is against the TOS.