Info about Overture's search term tool

[mikemcs]

What time period is the data showing? What serach eninges are they getting data from?

I belive I read it is Decembers data showing today (Jan) but In my logs I see a term searched on 10 + times in December but it doesnt show up in the keyword tool?

[buckworks]

I believe Overture's tool only reports searches from Overture itself or Overture partners. The searches you saw in your logs might have come from Google, or some of the minor SEs that don't partner with Overture.

There's another reason the tool might miss searches that you saw in your logs. Overture's tool often doesn't show the exact search. It will lump together singulars, plurals, spelling or punctuation variations and different word order searches and report them all as just one term. Example: blue widget, blue widgets, blue widget's and widjets blue will all be reported as searches for blue widgets. Overture's matching system shows your listing for such variations without you having to bid on them separately, so it doesn't bother reporting them separately.

Sooo ... Overture's tool is useful for setting up a term list on Overture, but it does not give enough details that you can use it to choose your best targets for regular on-page SEO.