Overture Partners with Doubleclick...

Partnership or Romance?

[martinibuster]

I did a "nonsense search" at Overture.com (research), and the results were powered by Inktomi (per button in the footer), and there was a DoubleClick ad at the top of the page.

Looked weird.

Any information if this is a partnership or a romance?

[Shak]

doubleclick "do" manage a number of PPC campaigns for a lot of high profile clients, and use their own tracking code.

sure this is not what you saw?

Shak

[martinibuster]

It was a banner ad (You are the XXX visitor! You won a prize!) on Overture.com's website.

When I hovered and copied the url for the ad, it had a doubleclick tracking code on it.

[Shak]

so what you are saying is that DoubleClick has handling banner inventory for Overture, or maybe Overture are using DoubleClick DART technology for their banner sales?

nothing to do with PPC or listings?

Shak

not being negative, just trying to get my head round the whole thing...

[martinibuster]

Nothing to do with PPC or listings.

I've used DART, cool system. Can't see why Overture would need it unless Yahoo! is using it to feed banners to Overture...?

[hobbnet]

I am pretty sure they are just using Doubleclicks ad serving software (DART) as you suggested Shak.

Also, as Shak said, large companies commonly use this technology...For example, AskJeeves uses DART for their Featured Sponsor listings.

[Shak]

think its just a run of network deal, with NO geo or keyword targeting etc.

they have had banners on - off for a long long time if I remember correctly.

would not let it worry ya :)

Shak

[martinibuster]

>>would not let it worry ya

Thanks Shak and hobbnet. ;) Y

Seems like overkill, though.

If I were the penny pincher in Overture's back office I'd tell the guy with the pencil protectors to slap in one of those freebie banner rotators from hotscripts and close the AP book on DART.

;) Y