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Overture Content Targeting

A Bad Example...

         

sem4u

9:13 am on Jan 5, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There are also some bugs to work out with the automated systems that pick which ads to go on what pages, the president of Overture, Ted Meisel, said.

One embarrassing example was the placement of ads by luggage stores on a Web page for a news article about a murderer who carried away his victims in a suitcase. "It's harder to do content targeting than we thought," Mr. Meisel said.

[nytimes.com...]