300 clicks and no conversions?

What's up with this?

[TimmyMagic]

Hi,

I have used Overture aswell as Google Adwords for my .co.uk site. I recently got my .com version of the site setup and it is much better than the .co.uk (in my honest opinion). The .com is set for the US market and the products are priced in $ as opposed to £.

I then went about creating a new account for the US market with overture. I spent a couple of days on keywords and have got 92 keywords. This is even more than my UK overture account. Many keywords are the same, but I've managed to add some really nice ones aswell.

I've had the campaign up and running now for about 3 weeks. I've had 300 clicks but not one damn sale. I can't work it out. The site is looking great, and I had success with the .co.uk site with Overture UK.

I first thought it might be the links. But I checked and I have them all setup okay. I even entered a keyword on yahoo and clicked on my own ad to makesure. It worked.

I have setup tracking URL's (i.e. [widgets.com...] and these work fine when I try them out. So I don't know what it is.

Like I say, my site is fine and the products should sell as they have on the other site. Does anyone have any suggestions.

Cheers,

Tim

P.S. The reason I know no sales have come through is because I haven't sold a damn thing.

[WebStart]

I can't answer your question, as while I can track hits on my site, I can't (because the shopping cart I license doesn't support ROI conversion tools) track sales from either. But I use both OVerture and Google ADWords. All I know is that if I stop either one, sales go down, as do hits. On my order form I have a question as to where/how the customer found us. Of those who bother to answer - 90% say Google. But I also have good unpaid position on Google for 5 major keywords.

However, what you say does say well for OV.

[fabfurs]

A new and improved website? Better than the old one!

Have a couple of friends, a mother and in-laws if any available complete a purchase from a machine other than your own. Provide them with no instruction and wait for feedback.

We, creators, all tend to be blind until...

[tedster]

In addition to on-your-page factors, are the Overture Titles and Ad Copy identical to what previously gave you success? Are the search terms the same (check your logs about what terms are giving you clicks?

You may not be pre-qualifying your visitors as well as previously. I've had situations where some recent news broke and people were now searching with a purpose that had nothing to do with my offering.

[eWhisper]

The week after xmas can be very good or very bad for websites depending on what they sell. A lot of people right now are more interested in how bloated their credit cards are from shopping as opposed to buying anything new. In a couple more weeks, peple will start to get back to 'normal' spending habits.

[hmpphf]

Hi - if I want to implement the tracking URL system you are using [ [widgets.com...] ] is it just a case that I replace widgets.com with my own URL and then type that address into Overture?

[sem4u]

Do you ship your goods from the UK to the USA? Are American users willing to buy from a UK company? Are the shipping charges too high for Americans?

These are the kind of questions I would be asking.