PPC Bid Management Tools

Who uses what?

[hfactor]

I'd like some feedback on the variety of bid management tools out there in the marketplace. Can anyone provide feedback on which tool works the best? Which tool is the cheapest? Which tool has the quickest update rate?

Thanks in advance...

[Ozzy]

Just as a thought, I wouldn't mind some input on this either.

I was recommend a certain online application by someone within Overture. However, when I sent them an email asking a couple of questions I never got a reply - so I've decided to avoid that particular outfit.

- Ozzy

[bingymon]

I'm sure you'll both find lots of postings on this one. I saw a couple related items when doing a search on "bid management".

[worker]

Bidrank

[anallawalla]

Just started using GoToast for a couple of sites so it's too early to pass judgment. You can choose a plan starting at 50 keywords and two updates a day and up.

Good reporting but I have not compared it with anything else.

[Ozzy]

Thats the same people who didn't respond to my queries, I believe it also runs online as apose to an application on your PC.

That said, I'll happily try anything to see which suits me best.

- Ozzy

[jornada]

I use go toast and it has good and bad.

The good - bid management, fair reporting, add keywords using spreadsheets upload.
The bad - ASP application. Often slow.

One thing I just found out...it will track more keywords than the subscriptions says. For ex. If you bought a 250 word license, you could load 1000 keywords into it, but only manage the bidding on 250.

I would be happy to answer any specific questions as best I can.

[eWhisper]

I like GoToast for managing accounts that use multiple PPCs, it's very effective when you can set up the same KW in every PPC which only counts as 1 kw towards your max GT allotment (determined by how much you're paying them.)

I do not like their management of G AdWords, as they estimate what you need to bid and then change it accordingly, which can really mess up the ctr x cpc system if it miscalculates.

In fact, I've yet to see any application that can manage G AdWords well outside of doing it by hand, if anyone knows of something like that, please post about it.