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writing Overture ads vs. AdWords

         

hudson

4:47 pm on Dec 8, 2003 (gmt 0)

10+ Year Member



Hi everyone, I've been writing AdWords and now I'm going to try my hand at Overture. I checked out how they display on Yahoo, so I can see there is a different format. Just wondering if anyone has any tips on making the switch.

Thanks

Shak

5:01 pm on Dec 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I always look at all their big partners and see whats what :)

might be worthwhile spending 10 minutes or so doing the same.

Shak

buckworks

5:20 pm on Dec 8, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Take a look at how Overture's ads appear on MSN. If your ad appears in the side column the description will be truncated, so try to craft it so the first few words will make sense and be inviting even if that's all the user sees.

hudson

5:40 pm on Dec 8, 2003 (gmt 0)

10+ Year Member



Thanks guys...I'm off to do my homework and MSN is the first stop!

sem4u

5:43 pm on Dec 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It may be worth taking a look at '4th place optimization' for MSN. :)

hudson

6:01 pm on Dec 8, 2003 (gmt 0)

10+ Year Member



ahh...thank you for the tip, sem4u ;-)

I've heard #5 can be a sweet spot for yahoo.

hudson

6:03 pm on Dec 8, 2003 (gmt 0)

10+ Year Member



wow...MSN displays totally different than Yahoo...thanks guys for all the info