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Use this example:
Firm sells headstones.
Each might weight 500 lbs
They are located in South Bend, Indiana
They wish to compete only in that area.
PPC competition is as follows -
Headstones, available Northern Indiana
Northern Indiana Headstone Sales
HeadstonesRus(or whatever the co. name is), serving Northern Indiana
and put somewhere in the descript:
...currently serving the South Bend, Indiana area...
May not be the wisdom you were looking for, but should weed out your non-target audience.
BigWhat.com allows you to specify an area and only people in that area are subject to your advertisments therefore making your targeted advertising much more highly targeted.
There is a rather large list of pay per click search engines and reviews of most of them on my site.
See my profile for the site.
I hope that helps.