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Was reading the above article and I couldn't figure out whether this was part of the existing ROI tracking feature or a separate function.
As i understood it, the current ROI tracking feature could only be used with Overture campaigns.
The article talks about the Marketing Console being usable with any click campaign.
So my question is, can I use this tool...say...to measure the effectiveness of an Adwords campaign? If so its a very interesting turn for Overture to take wouldn't you agree?
