NBC, Overture sign search deal

two year partnership

[4crests]

Television network NBC on Monday is expected to announce a two-year partnership with Overture Services for sponsored search

[news.com.com...]

[rise2it]

Overture seems to be replacing the sites they are losing with sites which have the potential to garner much LESS traffic.

[jimbeetle]

Couldn't find a press release from NBC, but here's the Overture release:

[corporate-ir.net...]

What made me look for it is that I can't quite understand where the Overture results are going to fit in on something that looks like it's going return NBC "site search" results. According to the Overture release the "new search platform" will feature:

--NBC entertainment content
--NBC retail and media products
--ShopNBC commerce opportunities
--Overture commercial search results

I've either already had a very long day or am just more muddled than usual. If I'm I'm searching for something specific on NBC I just can't see how the Overture results are going to be relevant or what value are they going to add to the search?

What am I missing here? A return to the hallowed days of NBCi and Snap? (NBCi is still active at nbci.msnbc as a portal in the related properties.) Oh well, those who understand it better than I, please elucidate.

Jim