Editorial Guidelines Change For Affiliates?

[aubuchon]

Great news. Overture has revised one the editorial guidelines that affects businesses such as yours. Affiliate Web sites are no longer required to indicate this distinction in their titles and descriptions. One exception is if you're bidding on the brand name or affiliate grantor name.

I just received this notice via email from a Platinum Specialist.

Anyone else got it?

[Tropical Island]

Didn't receive it however it's really bad news for those of us in the travel industry. Our headings are all ready being taken over by identical sites offering the exact same thing. The only thing that keeps them from becoming worse is by forcing them to identify what & who they are.

[shorebreak]

Good to hear this from Overture. I always expected that eventually Overture would officially condone PPC-based affiliates, and now it sounds like they have.

I can't tell you the number of large PPC advertisers who're starting to tell me that they recently (in the last 60-90 days) have decided that having affiliates bidding on the same keywords they do is a good thing & not bad as they used to think.

Most still say they don't want affiliates spending on their branded keywords, but I suspect that 2 years from now you'll see alot of advertisers who will have completely offloaded their paid search budgets to affiliates who can deliver higher ROI through focus and domain expertise.