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We have not added any terms in over a month so this should be some sort of glitch.
I am going to drop a line on them to see what they say. If you get an answer on this, can you let us know what gives?
We have written them an e-mail asking for an explanation and as well have voiced our dissatisfaction with the whole mess in the Client Center - the slowness, the late reports, the illogical link paths through the site with no thinking about what to default to and the ridiculous bouncing around of our search terms from 3rd place to 11th place as they present us for who knows what search terms with their "word match".
Finally, I happened to click on a report "Account Daily Summary" where the first terms listed are "New Term" and you can see the CPC and position and kind of figure out what people clicked on. This is insane.
So of course, the next question from him was "how do we know the results haven't been tracked twice"? I don't have an answer, other than to trust OV.
I wish they'd get their act together!
The way "New Term" displays and their lame replies led me to believe it was a new term we put up (even though we haven't done that since July). After I discovered that other report, it finally hit me, the cpc was an average cpc and not focusing on one term. Don't you think they could of told me that in their correspondence?
"We wanted to let you know that you may notice the phrase "New Term" appearing on
your invoice. This is due to a technical issue that is preventing our systems from
displaying certain search terms alongside their associated clicks. Please be assured
that the click charges you see are valid and you are not incurring any unnecessary
charges as a result. We sincerely apologise for any inconvenience this may cause."
When does all this stuff become just not acceptable! I'll bet it has something to do with Word Match that they can't marry these oddball search terms to the one that it originated from. Every few days they have a new screwup.