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They are forwarding DNS typos .. when you look the results are provided by Overture. The have put all the most expensive keywords on the landing page so you click them.
As an advertiser I'm not too pleased paying high PPC for typo traffic.
Its nothing more than a money grabbing venture between verisign and Overture.
Thanks for the quality leads Overture!
Just tried mistyping one of our domains and sure enough ended up on "site finder". There were no ads however it looked like a search page with headings for many search areas.
It looks like Over is again involved in something just a little left of center. It's becoming a pattern. Maybe Yahoo will clean them up when the takeover is complete but I'm not holding my breath.
Both have received visitors from sitefinder. When I looked at the terms these people were actually searching for it was a combination of nothing to do with our particular site and mispellings of our site.
One site is a generic term, www.generic.com. In two cases the searchers were actually looking for other companies that have the generic term in their url's. Our site was presented as an alternative and they visited it although we don't provide the service they were looking for as determined by their original url.
In the other cases it was a mispelling of our name and they were presented with the right site and clicked through.
How do I feel about this now? If it were just this I would be fine with it. Where I feel uncomfortable is that as a PPC advertiser do I want someone clicking on my ad if it is presented when someone can't get their url right. Is this valid profitable search traffic? If given a choice I would opt out.