Bulk keyword feature @ Overture?

Do they have this feature yet?

[Compworld]

I am thinking about giving overture another try. Does Overture have a bulk keyword feature yet? All the others do. Has Overture done the same?

CompWorld

[webdiversity]

Do you mean a bulk submission tool?

They have got this facility for advertisers that spend a certain amount of money or more.

[Sarah Britton]

Is it accomplished by submitting the words with details online or is it through the account manager?

[webdiversity]

The answer is both, you can create the spreadsheet using excel, it can then be uploaded through the direct traffic centre.

It does tend to lend itself to you wanting to be lazy and drag and drop titles/description and if you do that you will get higher rejections, but certainly if you want to increase keywords in your campaign (and particularly at the moment with the DTC being as temperamental as it is), then using the bulk spreadsheet will be beneficial.

[Compworld]

Is the excel spreadsheet option available to all users?

CompWorld

[webdiversity]

I don't think it is. In some respects it's a bit of a catch 22, as an advertiser you want to spend more money to get to the level of spend that gives you better client management, but without the bulk submission facility you can't get the keywords into the system quick enough, to get to that level....

I think a lot of advertisers have used it to cookie cut a bunch of keywords with ham titles and descriptions and it is for thatreason it is not an "everyone" facility. The few spoil it for the many.