Are you SURE you want to be #1?

[jk321]

Here's my advice to anyone who wants to bid the number 1 position on broad terms like entertainment, travel, etc...

...bring lots of cash with you!

My puney little $500 got smoked in the first two hours!

jk321

[Mike_Mackin]

>got smoked

We test with $25

Board terms can be a killer.
Many don't convert.

The adult guys/gals can tell you that the 3 letter 1 word term doesn't convert.

[Mike_Mackin]

For terms like travel you may have a difficult time.
Your profit margin just can't be as good as americanexpress.com, radisson.com, etc.

Don't fight the big guys on that term.
You can buy #10 for half the price and that will get you in dogpile,com
You can get clicks at 38,39 & 40
Then play the 2 word phrases.

[Mike_Mackin]

For future reference:

If you wish to revise fast.
Call goto CS and ask them to put your request in their Escalated Queue. There is only one person who works this area so it MIGHT get done the same day. It will depend on the work load.