Overture's Ditto.com traffic (partners.ditto.com)

High traffic suspicious...what am I paying for?

[surfer_girl]

My logs show excessively high hits from: [partners.ditto.com...] The number of hits is more then double the other Overture ad sites combined and also double the Google ad sites combined (at least what I can see on my web logs).

I asked Overture if the clicks on the photos (minus the word ads) that appear on the first page is charged to me. This would produce high numbers of irrelevant click throughs on my general ad words. OV says no but I think yes...

In the explanation of how Ditto works they say to set the parameters for how the the results of your search will be shown (Images= images & no url and summary, Web= images plus url and summary, etc). The Ditto.com site is set on Images as its default. Nine photos & no url and summary come up on first page with top three being ppc sites. When I click on my photo I can read that it is being directed as a partners.ditto bid=(price) format since I use Avant browser. When I clicked on an icon that read "photo coming" on one of my ad terms it connected to my web site under the same partners.ditto bid=(price) format. Now that is an irrelevant click through!

What am I really paying for and who am I paying? I don't recognize the bid price. Can anyone else elaborate on their experience?

[Tropical Island]

I had a similar experience and because of spikes in traffic from FindWhat I thought it was them. It turns out that the ditto.com traffic is indeed from Overture. It always seems to come from very broad terms which leads me to beleive that they are "featuring" certain terms or photos and when someone clicks on the photo we get charged.

It can't be valid traffic. Along with hotbar and all the other garbage partners Over has picked up and all the quality ones they have lost you really have to police your clicks. They are becoming a 2nd tier PPC and leaving AdWords alone in front.

Don't even get me started about the problems in the Traffic Center.