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Overture how do they approve ads?

Just got 10 rejected ads for a strange reason...



3:35 pm on Aug 21, 2003 (gmt 0)

10+ Year Member

I am not a big Overture supporter, I must say, but my first trial with them ended in a very unexpected way...
A couple of months ago I was contacted by one of their Italian agents, asking me to use their network. I refused, but after a while, few days ago, I opened an account online. Now, I made everything with the due diligence, including a study of the offers that our main competitor (just one) had in place. Then... I got all ads rejected! Reason? They don't allow ads for sites with medical topics (actually, our site is mainly an online scheduler with a lot of information): so, I would ask, why they keep our competitor ads (a doctor advertising for his own practice)?
Honestly, I don't want to deal with these guys anymore. Why did they call me if our ads weren't allowed? And why they do not have a more uniform review code?
Wondering if anybody else have seen ads rejected this way...

Opportune Moment

4:20 pm on Aug 22, 2003 (gmt 0)

10+ Year Member

This happens all the time. There is no really no hard rule with them why certain keywords get rejected. They always say your site doesn't have the content to support the keyword. But I have tons of other terms approved that really don't have the content to support them either.

I love when they send me a list of terms THEY recommend including in my campaign; so I take time to add them, etc and they get rejeted. Now that is annoying. Basically any terms they propose you add with be mostly worthless.


8:54 pm on Aug 22, 2003 (gmt 0)

10+ Year Member

Actually, they didn't reject the keywords, they said that the entire site topic (medical topic) was against their policies. At the same time, of course, our main competitor was advertising with them....
By the way, I just received an email from them, stating that they just discovered that even our competitor was against their policies, and so they were going to remove those ads as soon as possible.
Guess what, till now nothing happened...

Opportune Moment

4:44 pm on Aug 24, 2003 (gmt 0)

10+ Year Member

Yeah once you have terms live they are typically 'grandfathered'. Unfortunately I bet they are telling you that your competitors terms will be removed because that is what you want to hear. Hope they do for your sake though.


6:24 pm on Aug 24, 2003 (gmt 0)

10+ Year Member

Well, I couldn't believe it: they just did it! Those ads from my competitor are not visible anymore. At least, I've got some kind of result...


11:28 pm on Sep 11, 2003 (gmt 0)

10+ Year Member

sorry to bring back an old thread, but this is something i've been fighting w/ for a couple months now.

i submitted about 20 terms, all completely relevant to my page/product. i had searched the terms and for each there were the usual competitors. 16 terms got shot down b/c of "content". BS. i called them today and talked to this really nice guy (kicking myself b/c i didn't get his name) and he "said" he was going to get w/ an editorial person b/c he thought they were a right match w/ my site/product and that i'd get a phone call tomorrow about it. what kills me most is that the competitors sites don't even mention the search terms...


2:30 pm on Sep 12, 2003 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

If you find someone who likes your site, or you work well with at Overture, write down their name, phone number, and email address and treat it like a gold nugget.

That can be the difference in a tweaking some titles and descriptions slightly in your favor (which are borderline acceptible by their TOS) and being rejected altogether.

And if you don't like the response you get from Overture, write them again, everyone there is a different person with different interpertations of their rules, and unless it's an obvious violation, you'll eventually find a sympathetic ear.

Opportune Moment

3:55 pm on Sep 17, 2003 (gmt 0)

10+ Year Member

Yep good luck to all who face the old "content" reason at Overture, been fighting this one for a couple of year's. They are really stubborn most of the times. I feel they just don't want to admit they make mistakes at time.

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