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I love when they send me a list of terms THEY recommend including in my campaign; so I take time to add them, etc and they get rejeted. Now that is annoying. Basically any terms they propose you add with be mostly worthless.
i submitted about 20 terms, all completely relevant to my page/product. i had searched the terms and for each there were the usual competitors. 16 terms got shot down b/c of "content". BS. i called them today and talked to this really nice guy (kicking myself b/c i didn't get his name) and he "said" he was going to get w/ an editorial person b/c he thought they were a right match w/ my site/product and that i'd get a phone call tomorrow about it. what kills me most is that the competitors sites don't even mention the search terms...
That can be the difference in a tweaking some titles and descriptions slightly in your favor (which are borderline acceptible by their TOS) and being rejected altogether.
And if you don't like the response you get from Overture, write them again, everyone there is a different person with different interpertations of their rules, and unless it's an obvious violation, you'll eventually find a sympathetic ear.