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I would do my usual links to all the various inventory tools etc etc, but its just way to hot to do anything at the moment,
so go enjoy...
ok, if you insist:
The OT tool is only showing a tenth of the activity given by my reports in some cases (which backs up Eric_Winter's observations). Something tells me that this is a technical issue.
I rang OT UK and discussed this with one of their reps briefly. He didn't know of any technical issues, but says that he will let his manager know about the big discrepancies this month.
I did suggest that one of their people should drop in here and leave us some feedback when they have looked at the problem :)
Anybody else care to comment on their findings?
In July I received 18% CTR on a certain keyword phrase- I received hundreds and hundreds of click throughs- yet these July reports are reporting under a 1000 impressions- which doesn't jibe with my click through numbers.
You can bet either those Inventory numbers are going to change or they're going to have give out a LOT of fraudulent click refunds.
(I bet the inventory numbers will change.)
I hope it's just a glitch, I use this data a lot and have found it to be much more accurate for US search activitiy than WT.
Further, when I sell Overture Programs I always plug in search volume, an expected CTR, and my bid prices so that I can give an estimated budget to a client. This seems to really help people because many people are concerend that PPC is going to cost them a fortune. They think that they are going to get 100% click thru.
We found huge differences. Also a large jump in impressions for the period July 31 thru Aug 6.
Typical of stats from our keyword list was LITERATURE HOLDER. For July the inventory report number was 89, the impressions 1996 and the impressions for Jul 1 - Aug 6 was 1534.
No explanation from Ov except to be assured that the clicks count we were charged for is totally accurate - of course
Possibly they have been testing something for the upcoming upgrade this weekend when you saw skewed numbers for July?
With the new "broad match" and "keyphrase match" options, the number of impressions you would get on a keyword will vary greatly depending on which match option one chooses. Upon which matching process will overture now report the number of impressions? Is this why Google's suggestion tool never reported impression numbers along with their suggested words?
This rec'd from them:
"Dear Overture Advertiser,
As you know, your monthly Activity Summary is typically sent to you at this time each month. We wanted to let you know that, due to a delay with our data systems, the July Activity Summary will not be sent to you until the week of August 17th.
We regret the delay and apologize for any inconvenience this may cause."
It does not say a month any more. It just says Search Term Suggestion Tool.
It never did. You have to do a search and the resulting page will state the month that the results are relevant for.