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Yahoo! to Acquire Overture

     

div01

1:34 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



Haven't seen any news reports yet, but the purchase of Overture by Yahoo! was announced this morning. It will be a stock + cash deal. Will post details as they emerge.

vitaplease

2:26 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Senior Member vitaplease is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Must be an interesting job integrating three search engine algo's.

Jee, is that all you guys developped in all those years?

xcandyman

2:27 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



There new name should be:

YahOverInkAlltheAlta or YOIAA for short

Steve ;-)

penfold25

2:30 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



i dont think yahoo will have problems with too much of a small database anymore.

cyberprosper

2:30 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



-MSN will likely buy FINDWHAT. THey are the only ones left.

By the way, Findwhat and Overture partner with spyware companies, including Gator. They will not see my advertising dollars until these "problems" are fixed. While I welcome the challenge to Google, I will ONLY give google my ppc money right now.

Chicago

2:31 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Says something about the power and importance of sound technology infrastructure that O spend years investing in.

O biggest vulnerability was its lack of search properties they owned, yet they ignored critics and just kept investing in ppc infrastructure.

And lets not forget, Y now will own all its PPC revenues. They had half of this transaction paid for just based up current PPC trends on the Y property itself.

makemetop

2:33 pm on Jul 14, 2003 (gmt 0)



Interesting times.

I'd like to be a fly on the wall at Microsoft and the Googleplex :)

EliteWeb

2:35 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Senior Member eliteweb is a WebmasterWorld Top Contributor of All Time 10+ Year Member



wow this is big news. i dont like the feel of it, they have a huge chunk of companies out there under their wing. while talking to reps there theyve told me they can charge whatever they want for advertisement because they are the Internet and everybody comes to them. If they own it all thats more money to yahoo, something i dont want to do. :/

Brett_Tabke

2:35 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



> Just three players left: Google - Yahoo - MSN

MSN who? Who is that? Last I heard, they use Inktomi, Looksmart, and Overture ;-)

A Microsoft search engine? I'll believe it when I see it. It is just well known Redmond smoke and mirrors.

papamaku

2:35 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



Could be an interesting time to be here: [join.yahoo.com...] too (over 130 vacancies at the moment, wonder if thats gonna go up, or just incorporate existing O staff)

Mikkel Svendsen

2:40 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



I agree, Brett. Let MSN make a SE :)

Remember, it was not the lack of money that "left us" with the engines we have today. There are some pretty good engineers at Google, Ink and FAST that had all they need for many years to develop good engines. Even with loads of money MSN will not be able to compete with that overnight :)

Kamikaze

2:40 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



~~*fell off the chair*~~ Thanks for the update!

jjdesigns4u

2:41 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



should have started a search engine......

dmorison

2:42 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Calm down people. It's reaction like this that caused the dot com fiasco in the first place.

Companies buy each other out every day. Chill.

penfold25

2:43 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



maybe people forget who MSN is...its microsoft remember?
Love them or hate them they do control the OS and browser. Who says they cannot make it more difficult for people to search google or yahoo and make their search engine seamless.

Dont underestimate them, Maybe people forget how much money Microsoft really have.
Was it 40 billion in cash?
I think Microsoft could have bought yahoo,google, overture and every other competitor ten times over.

Its going to be very interesting what develops

RussellC

2:45 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



I don't get it. What we are seeing here is a HUGE Monopoly in the making. Seems the SEC or whomever oversees this dosn't understand the technology enough to realize it.

vitaplease

2:48 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Senior Member vitaplease is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>> A Microsoft SE? I'll believe it when I see it.

I never want to see it, most of all an integrated MS-search in all MS-products. Its not MS-quality - its their integration I'll believe in, without seeing it ;)

TheRealTerry

2:49 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



Very true, though it would be a huge mistake if they somehow made putting Yahoo or Google's addresses into the browser not work or not work properly. That would be a very clear cut anti-trust case and make their legal woes compound by leaps and bounds. They could make it easier and more integrated to use MSN, but if people aren't able to type in the other search engines or make a bookmark, they would be really in for it.

TheRealTerry

2:53 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



Yahoo is far from a monopoly, they are consolidating several type of search, yes, but the market is still very stiff in competition with the historical favorite Google going strong and the massive MS working towards becoming more competitive.

All Yahoo did was improve their position and prepare for a battle that previously they were hardly considered a contender in.

xcandyman

2:56 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



They could make it easier and more integrated to use MSN

They WILL make it easier and have it integrated with their new OS. I don't think MS are that stupid to stop searching on other search engines. They would be dead in the water ;-)

They could be really a pain and make msn the default homepage and you are not able to change it. That could happen. We'll just have to sit and wait.

Been a very active year for SEO's already and hopefully changes in the Google Dominence are afoot. Not that I'm saying I don't like or use google but we need some competition.

GOOGLE - vs - YAHOO - vs - MSN

Sounds like a good lineup. *rubs hands together*

Steve

Pierre2003

2:57 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



Well, there's a whole new ball game here!

If what you're saying here is going to happen - it will look like this:

Yahoo! Group:

Organic SE: Inktomi/fast
Paid Inclusion/XML: Inktomi/fast
PPC: Overture

Other Media properties & parnters:
-Altavista
-Overture
-Current Overture partners who will not leave

Google:

Organic SE: Google Search
Paid Inclusion/XML: None yet
PPC: Adwords

Other Media properties & parnters:
-Ask.com
-Netscape
-AOL
-Other Google Partners
-Overture partners that leave

MSN:

Organic SE: MSN
Paid Inclusion/XML: MSN
PPC: MSN / Findwhat/espotting

Other Media properties & parnters:
-The 'small' microsoft network
-Overture partners that leave

penfold25

2:59 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



Well i disagree, for sure they have improved their position, but at the same token, why dont MS buy out yahoo?
I do believe it has definitely reduced competition and i feel kind of betrayed because mostly i do remember yahoo results when i first came on the internet. It was their fault for showing google to the world by using their results and so by buying out their competitor they are not any better than MS.

I hope MS eat them all for breakfast.

Pierre2003

2:59 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



Anyone here remembers a small company named 'aol'? they bought time warner a couple of years ago....

too late for them? or perhaps planning a comeback?

Marcia

3:00 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>>HUGE Monopoly in the making

It was the Dept. of Justice that was involved in the Microsoft case. No doubt Yahoo is savvy enough and familiar enough with precedents to know how to avoid going in that direction.

It was the FTC that was behind the "suggestion" that the difference between paid and free search results be made clear to not be deceptive. That's probably more of a vulnerability and will have to be played right.

And what's to stop Yahoo from selling one of the properties off? Between Yahoo and Google having the dominant share there's no way MSN could catch up in time.

TheRealTerry

3:02 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



You need to add LookSmart under paid inclusion for MSN (though they don't own it I believe). Also, you could add Froogle as a Google XML feed. Not sure when or if they ever plan to put that site into full action (they need to IMHO.)

xcandyman

3:04 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



I think all the major buyouts have been completed, MSN might buy a PPC engine as I don't think they will develop their own.

MSN buying Yahoo! If that happens I will happily eat my hat and dance naked round my street.

Steve

[edited by: xcandyman at 3:06 pm (utc) on July 14, 2003]

jlara

3:04 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



I Love it! Who is in a better, more exciting, and dynamic industry than us?

Brad

3:05 pm on Jul 14, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Where does this news place Looksmart/Wisenut and Ask/Teoma?

Thanasus

3:06 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



I think Looksmart just needs to go away... hopefully they will starve to death.

Teoma? Who knows maybe AOL will stop playing Board of Directors politics and kick it up a notch and acquire something

mailpuppy

3:06 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



Yahoo is likely to be a paid inclusion search engine with a paid inclusion database with paid "Sponsor Results." (Yahoo wasn't willing to let Overture become the next major search engine with AV and Fast technology considering that 20% of Yahoo's income was from Overture. But then again, Overture probably bought AV and FAST with funny money stocks knowing that they would be bought up by Yahoo or MSN quickly.)

Google has pretty much dis-enchanted most SEO's over the last 6 months in order to boost up their Google Adwords. Then whore's out Adwords to content sites.

MSN begins to increase traffic, test their own spider, and still uses LookSmart and Overture for paid ads and top placements on popular key terms. I expect MSN to develop their own paid inclusion when they drop Inktomi. MSN usually buys rather than develop though, so I don't know who they would take, but perhaps Findwhat and Espotting for their PPC and spider.

Dogpile and Ah-Ha have partnered up with paid inclusion for a whole bunch of crappy traffic sites. So even junk traffic is going to cost. Trellian is even getting in on the game with a half dozen or so junk traffic sites selling paid inclusion.

Ah-Ha, Findwhat, and Overture all have paid advertising on spyware just to insure that your ROI takes a hit.

Does anybody else feel we are going to PAY PAY PAY by the end of 2004? I recommend that everybody develop an ROI strategy right away. THIS IS GONNA GET UGLY!

shmekkyl

3:10 pm on Jul 14, 2003 (gmt 0)

10+ Year Member



By the way, Findwhat and Overture partner with spyware companies, including Gator. They will not see my advertising dollars until these "problems" are fixed. While I welcome the challenge to Google, I will ONLY give google my ppc money right now.

You can opt out of having your results in Gator. If you contact Overture they will do that for you. I'm not sure about the others.

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