35k a month?! $1200 a day? Are you kidding?

Webmasters question of true click thrus...

[purge]

Brief history, I just started taking over bidding for my company for Overture (I admit I still don't understand EXACTLY how it works, but oh well), We roughly pay 35-40k a month on Overture. Yesterday I ran across a link about offshore companies that click on links just to use up the money. I don't quite understand how that works but ok. Any insight on that?

Also is blowing through $1,200 a day normal? I don't anyone else that uses this service that's why I'm posting it up, Does anyone elses company spend this much?

Thanks in advance..

[Brett_Tabke]

just depends on your final cost per click.

[Napoleon]

Brett's identified your bottom line. What are you paying per click, and what is your approximate return per click (preferably per keyword).

If you don't know the answers to these sorts of questions... frankly you shouldn't be spending that sort of money. In fact, if I didn't have that sort of data I woudn't be spending anything (not that I do anyway).

Anything else is stuffing money down a black hole and hoping it works.

[Loki99]

"Also is blowing through $1,200 a day normal?"

Only on a very slow day.

[Shak]

Get a ROI tracking system in place ASAP (if you dont already have one).

There are a lot of myths about fraudulent clicks etc etc, and a very small % of traffic may be through this.

And NO, $1,200 isnt that high in certain industries, some are even as high as $1,200 an HOUR...

Good luck and keep us informed, and remember ROI.

Shak

[Clark]

I guess a cpc advertiser's nightmare is a bunch of search engines and spambots spidering through all these paid for links! Hope these fine folks can help you. There are a lot of CPC experts here.

[Shak]

there are a few "log analysis" companies/experts out there who will check your logs for suspicious behaviour.

I know that the people who i used were superb at picking up patterns, and advising both me and the networks early enough.

Shak