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At the same time, both the MSN Search and MSN Web site agreements have been expanded to include Overture's recently launched Italian operation, as well as territories Overture plans to enter by the end of 2003, including Spain, the Netherlands and certain Scandinavian markets.Overture PR [corporate-ir.net]
Interesting news for European advertizers.
I will second that. I didn't think that msn would want that and that they were going to go all out on the SE side. Obviously they must like each other and make good bed partners;-)
"Good news for Overture and probably Yahoo/INK for a while"
Yahoo must be loving the news. I am sure they would not want msn developing a hectic SE at the same time that they are getting used to INK....experimenting etc.
My 2 cents:-)
It probably depends on how they see the market - after all the msn portal is only one aspect of microsoft - they might have there eyes on mobiles etc.
They may negotiate with Overture and/or other paid search companies while developing their own and go with whatever looks like the quickest road to more wealth and power. It's what I'd do. :)
The question is whether Overture will find itself a strong enough parent company to survive, or whether it'll start fading away like Nintendo.