Search Term Summary Report

Question about the number of impressions displayed

[storevalley]

Say I bid enough for 3rd place on "red widgets". This isn't good enough to put my listing on MSN.

But do the total impressions shown in the Search Term Summary Report report still include the searches that were done on MSN for "red widgets"?

[rogerd]

An impression should be an instance of your listing actually being displayed. Searches where your listing isn't shown won't count as impressions.

[storevalley]

Thanks rogerd :)