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The keywords "Seattle Hotel" and "Seattle Hotels" are the same in the Overture Suggestions just like all Plurals. I can I find out what is the most popular to optimise for?
Is there another tools to find out which is preferred?
Suffice to say that Overture don't cover every angle of plural/singular/mispelling, so if you don't look to find them then you won't find them.
Optimise for both, buy both if appropriate.