Pay Per Click Survey

[jonshah]

I am currently doing some research to see how different companies are using Pay Per Click providers and how they are optimizing their ads. Can you help me by filling out this survey?

1*    Which of the following Pay-Per-Click (PPC) Providers do you use?
Google FindWhat Looksmart ESpotting
Overture
Other:please specify:
2*    How often do you access each Pay-Per-Click Provider?
Daily Every Other Day
Weekly Bi-Weekly
Monthly Quarterly
Other:please specify:
3*    How often do you change your contact information with the PPC?
Daily Every Other Day
Weekly Bi-Weekly
Monthly Quarterly
Other:please specify:
4*    How often do you change your username at the PPC?
Daily Every Other Day
Weekly Bi-Weekly
Monthly Quarterly
Other:please specify:
5*    Why do you change your User name?

6*    How often do you change your password at the PPC?
Daily Every Other Day
Weekly Bi-Weekly
Monthly Quarterly
Other:please specify:
7*    Why do you change your password?
Next Section >> 

Campaign / Keyword Questions
8*    Is your keyword buy part of a larger ad campaign?
Yes No
9    If yes to Question 8, what is the typical lifespan of the campaign?
1 week 2 weeks 3 weeks 4 weeks
12 weeks
Other:please specify:
10    If no to Question 8, how long is your keyword campaign?
1 week 2 weeks 3 weeks 4 weeks
12 weeks
Other:please specify:
11    If no to Question 8, how long is your your Ad campaign?
1 week 2 weeks 3 weeks 4 weeks
12 weeks
Other:please specify:
12*    Is your keyword buy part of the same budget as that of web ads?
Yes No
13*    What is the maximum number of keywords that you buy for a given campaign?

14*    What is the minimum number of keywords you buy for a given campaign?

15*    How often do you buy new keywords for a campaign?
Daily Every Other Day
Weekly Bi-Weekly
Monthly Quarterly
Other:please specify:
16*    How often do you change certain keyword buys for a campaign?
Daily Every Other Day
Weekly Bi-Weekly
Monthly Quarterly
Other:please specify:
17*    Why do you stop these keyword buys?

18*    Do you ever buy them again?

19*    Do you ever bid on multiple positions for a given keyword?
Yes No
20*    If you answered ‘Yes’ for the previous question, state why? If you answered ‘No’ for the previous question, do you foresee this to be a need in the future and state why.
<< Previous Section Next Section >> 

Bidding
21*    How often do you change bids for each keyword?
Daily Every other day
Weekly Bi-weekly
Monthly Quarterly
Other:please specify:
22*    Why do you change bids?
<< Previous Section Next Section >> 

Optimization
23*    How often do you optimize?
Daily Every other day
Weekly Bi-Weekly
Monthly Quarterly
Other:please specify:
24*    What is your optimization based on?

25*    What do you change in the PPC to optimize?
<< Previous Section Next Section >> 

Creatives
26*    How often do you change the creatives for keywords?
Daily Every Other Day
Weekly Bi-weekly
Monthly Quarterly
Other:please specify:
27*    Why do you change these creatives?

28*    What do you mainly change in these creatives?
Title Message URL
Other:please specify:
29*    Do you reuse creatives (the same message and click URL) across keywords?
Yes No
30    If no, what aspect of the creative changes between keywords?
Title Message URL
Other:please specify:
31    If there is a difference between creatives for different keywords, why was there such a difference?
Inclusion of keyword in message or title
Creation of specific message referencing keyword
Send users to a different landing page per keyword
Other: << Previous Section Next Section >> 

Reporting
32*    How often do you run reports?
Daily Every other day
Weekly Bi-Weekly
Monthly Quarterly
Other:please specify:
33*    Why do you run reports?

34*    For what time period do you run reports?
Daily Every other day
Weekly Bi-weekly
Monthly Quarterly
Other:please specify:<< Previous Section Next Section >> 

Effort / Labor Required
35*    How many employees do you have focusing on PPC campaigns?
1 2-3 4-5 6-7 8+
36*    Do the employees who focus on PPC also have other duties? If so, what other job duties do they have?
None
Buy web ad space
Design Creatives
Manage email marketing
Manage offline marketing
Sell product services
Plan promotional campaigns
Traffic web ads
Other:please specify:
<< Previous 

[edited by: Mike_Mackin at 3:37 pm (utc) on May 21, 2003]

[Mike_Mackin]

We are USA based and sell for the most part in USA

1) Google FindWhat Looksmart Overture
2) Daily
3) Why would we change our contact information?
4) We don't change our usernames
5) We don't
6) Monthly
7) Clients give PW out to their staff & staff can leave the company.
8) No, not in most cases
9) na
10) Until the ROI is no longer acceptable
11) same as above
12) Differs from client to client
13) depends on industry - there is no max if client will pay for management.
14) ONE
15) Whenever a new word is researched and is needed
16) Varies
17) ROI
18) Sure to test the ROI at another place in time. It works when the idiot bidders run out of $
19) NO, it is against the TOS
20) spammers
21) Very often
22) To make sales at the most cost effective bid rate
23) see #26
24) ROI
25) ya right
26) varies
27) improve ROI
28) any or all if needed
29) Yes & No - whatever works

STOPPED
I'm out of time
;)

[vibgyor79]

Yikes! Survey is too big - I expect to be paid to fill up that thing. ;)

Suggestion: The first few questions regarding username/password/contact info don't make sense. Get rid of them.

[webdiversity]

What's the research for?

Normally we charge money for research, but if it's a worthy cause we might take it. Having said that I see no reason for you to post the survey in 3 places.....

[AnneG]

1. Google Adwords, Overture, FindWhat
2. Google: daily; otherwise weekly
3. We don't at all
4. We don't at all
5. n/a
6. We don't
7. n/a
8. no, not really
9. n/a
10. Keyword campaigns run constant until we discontinue a specific manufacturer, item, etc.
11.?
12. yes
13. There is no limit. In our industry there are thousands of possible keywords/combinations. We bid on the most common, which are about anywhere from 500-1000 and don't limit ourselves to how many.
14. No minimum
15. About once a month. We usually add products that often to our lines so in turn we buy keywords that coincide with that brand and/or product.
16. About once a month we fiddle around with the text of the ad or our bids.
17. Sometimes we will stop keyword buys b/c the ROI isn't there.
18. Not usually.
19. No
20. I don't know if I forsee this to be a need. Users like relevance and a variety of relevance. Not the same site over and over again.
21. Once a month, depending on CTR
22. To achieve a better ROI And CTR
23. Optimization is going on every day
24. Based on a mix of what the customers/visitors to our site want to see and what the search engines like to see
25. I try to give people what they are looking for when they search for specific terms--so relevant headlines and ad copy!
26. Depending on CTR, usually a few per month
27. to test different CTRs
28. The wording- brand name vs. general
29. Yes, many times
30. n/a
31. n/a
32. every day and live
33. I run reports to keep track of my returns on investments and to see who is accessing the site and where. I also do it to see if there are any errors and where and how long visitors stay on the site and its pages. This gives me ideas how to better conversion rates.
34. the daily reports give hourly, daily and monthly--obviously the live report shows instantaneously

35. 2
36. Buy web ad space
Design Creatives
Manage email marketing
Manage offline marketing
search engine optimization
--basically ALL marketing duties

[Mike_Mackin]

>I see no reason for you to post the survey in 3 places.....

RIGHT
and after some reflection the original post with a url and the others were classified as a "drive bys" ;)

I did the copy/paste from the url to see what our members would say.

This survey will have no value but may be the cause of some interesting discussion.....

[werty]

1.Google Overture
2. Daily
3. other - when needed - once this year
4. n/a
5. n/a
6. we don't
7. n/a
Campaign / Keyword Questions
8. no
9. n/a
10. n/a
11. ongoing - 12 months
12. No
13. limited by its success. test numerous, keep the successful ones.
14. one
15. whenever we learn of a new product from our client
16. varies
17. low ctr/conversion
18. haven't yet
19. no
20. I hope it is not needed.
Bidding
21. varies- usually weekly
22. to get into optimal position
Optimization
23. client dependant. usually quarterly
24. ctr/cpc
25. ad copy/maximum bid
Creatives
26. client dependant. usually quarterly until desired results are met
27. to increase ctr
28. yes
29. varies
30. yes
31. relevancy
Reporting
32. daily and monthly
33. see where I am at for spending, to view the results of the month
34. daily monthly.
Effort / Labor Required
35. 1
36. yup, Buy web ad space ,Design Creatives, Plan promotional campaigns, Traffic web ads , everything else