Overture for International Advertising

query about information re international ppc campaigns

[thinker]

This may be a stupid question but.....

I'm considering extending my adwords campaign onto Overture. Now I'm trying to find some information about the quality of their international coverage. My target market is scattered in india, far east, eastern europe and the philippines.

I've searched their websites, emailed them etc etc and got nothing. Not the normal response I would expect from somone selling advertising, and this doesn't reassure me.

Is there a source for this information?
Do I need a separate Overture account for each territory?
Is Overture as user-unfriendly as they appear?

Thanks

[Shak]

Thinker, welcome to webmasterworld.

Overture has NO real coverage/reach in india, eastern europe and the philippines.

unless you are willing to accept the trickle that will use MSN.com

their markets at present are:

USA, UK, France, Germany, Italy, Japan, Korea and Spain.

Hope this answers your question. and YES a seperate account needs to be opened for each country, although you can access them all from 1 master username and password.

NOT sure whether local language sites are still a requirement, as was the case when 1st NON english site (germany) was launched.

Shak

[thinker]

Thanks Shak

That's very helpful.

I guess I stick with Google for now.....

Thinker