Pausing Overture

I know it's been asked before, but...

[benflux]

Come on, someone must be able to think of a way round Overture not letting you pause listings?

Pleeeeeeeeeeeeeeeeeeeeeeeeease...!

[tigger]

would like to help but can't sorry, I've never done this, I'll ask around for you

[Mike_Mackin]

Call or Email CS

[benflux]

I was kind of looking to pause/resume on a daily basis...but timing is critical...

[Mike_Mackin]

I'm told that there are some bid management software that can do that. You will have to check around because we don't discuss software here at this time.

[benflux]

If anyone could drop me a personal message :-)

[edited by: tigger at 10:20 am (utc) on May 9, 2003]

[werty]

The only way you can do it is to call(or email?) them and request a pause on your account.

You could also manually lower your bids each night, but you still could be getting clicks, just at a lower cost.

[EBear]

To my mind this is and has always been the biggest omission from O's offering. There are thousands of legitimate cases where advertisers may want to do this - seasonal listings, booksellers waiting for a title to be reprinted, etc., and many of these need real-time control over the listing.

The great benefit of PPC is the ability to turn on and off a tap when sales are slow - there is no equivalent in offline business. A zero bid facility would allow customers to play when they want to and could only result in many new clients for Overture.