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Overture starting to use ATW backfill?

Seeing this on Tiscali UK and BT Open World

         

Dayo_UK

10:23 am on May 6, 2003 (gmt 0)



Noticed a lot of referrals coming from Tiscali UK and BT Openworld.

Both these searches say from Overture but in fact are Overture sponsered returns followed by ATW backfill. (Which of course are one and the same now)

Is this new?

Will it be long before overture use ATW backfill on their own site?

heini

11:20 am on May 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome to the board

The tiscali group uses ATW/Fast all over their portals, have been doing so for quite a while.
Here's a list:
[webmasterworld.com...]

So that's not a sign of upcoming changes.