Pause Overture PPC

Want to pause campaign... ROI is gone.

[eclipx]

Is it possible to "pause" your overture campaign, like you can Awords? The ads aren't converting to sales, but the CT is only down 10%.

I'd like to save my small ad budget till things stabilize, any ideas on how to do it short of deleting all my ads.

[Mardi_Gras]

Have you tried dropping all of your bids to the minimum? That may slow your clicks to a crawl (depending on your terms). Of course, the minimum is now twice what it was a month or so ago...

[hannamyluv]

If you email their customer service, they will take your ads offline for you. Then you just email them when you want them back up.

We've done it a few times when our site was going to be down for upgrades.

[didit]

If you are on CC billing you can change to manual and let the funds run out if you don't want to use account services.

[eclipx]

thanks all, hannamyluv's suggestion is the most appropriate action for our situation. Overture has replied to our request and confirmed that they would indeed manually pause the ads.

[djmad_wax]

I cant believe they dont allow the user the control of pausing/unpausing campaigns at will through their interface.

wax

[hannamyluv]

One would think that it would be a good feature to have. I have seasonal products that only run at certain times of the year. It is a bit of a pain to delete the whole keyword group only to put it back up in a few months.

[webdiversity]

I think the problem of the pause/resume feature is it paves the way for the occasional advertiser, or the 9-5ers.

There will obviously be reasons when it would be beneficial to pause (like technical ones) or the seasonal stuff, saves re-keying stuff and wasting editorial time.

[KevinC]

I have spoke to an overture rep on the phone and all you have to do is call them and ask them to pause it. You could email them but I hate waiting for them to do it - if you call they will do it while your on the phone.

[djmad_wax]

sure, but why not empower your customers? it just seems like a hassle for a company thats so big, they should definitely be allowing far more control of your PPC campaigns.

and whats wrong with the 9-5ers?

:) seo-dabbler wax