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The other problem I see is that advertiser won't pay for 3 unique clicks if they were made by 3 different users all sharing same IP.
There is always the possibility of address reassignment where a person goes to your site, hangs up, and someone else gets that IP address and visits your site.
IP addresses are only part of a picture to determine 'uniqueness'.
1) how do i make that https working (will be slow, but maybe I can bound this to AOL users only?)
2) what "other ways" do you suggest to successfuly track the user (instead of using IP only).