PPC Affiliate deals

[shocko]

I'm interested to find out how many daily/monthly searches are required and what percentage splits Findwhat and Overture offer to join their affiliate programs.

Any ideas?

Thanks

[SEGuru2]

The so-called "standard" deal is a 50% split. However, no 2 deals are the same. If you have volume, you can negotiate a higher payout. Just don't think you are going to nail a 70% deal outta the gate.

Larger, higher volume deals can command a higher payout. One thing to remember, Overture just raised minimum bid amounts to advertisers. This means an overall higher average CPC, thus yielding more revenue to their partners and themselves.

[Bobby_Davro]

I thought that the normal deals were 30-50% dependent upon traffic on Overture. Cerainly that is the case in the UK. It is also slightly misleading because they actually keep 20% of your 50% (i.e. 10% of the gross) as a processing/expenses fee. So in effect, the most you can get for a non-Yahoo business is 40%. The actual numbers:

For 250K searches per month or less, the split is 30% of AGR ( This is the same as 24% of Gross Revenue (0.3 x 80))

For 250K - 750K searches per month, the split is 40% of AGR ( This is equivalent to 32% of Gross Revenue (0.4 x 80))

For greater then 750K searches per month, the split is 50% of AGR (This is equivalent to 40% of Gross Revenue (0.5x 80))

Whether this applies to the US directly, I don't know.

[SEGuru2]

Yeah, thats whats published...but ALL THINGS ARE NEGOTIABLE. Especially in this space. That 10% fee is a crock. Low risk merchant processing isn't that high. 3rd party high risk can go to almost 14%.

You just have to know this when doing your deal, and stand your ground. Everyone wants traffic, so who will give you the best deal.

You also need to watch what the discrep range is.

Your count, their count. Make sure if you have volume, to get generous audit rights as well.

;)

[shocko]

Thanks! That's very helpful. With only 300,000 searches a month would you be better off trying to do a deal with FindWhat considering Overture's processing/expenses fee.

Do you know what percentage FindWhat offers?

Thanks again.

[SEGuru2]

Hey Shocko,

Really you are likely better off trying to do a deal with a smaller, reputable firm that can provide either a fully brandable solution or search boxes and show tremendous flexibility.
I would also watch your results from these firms, and be cognizant of their timeout threshold.

If you are looking for a good mainstream, dependable company...I'd try Image:Include.

You can find them over at ImageInclude.com

[Bobby_Davro]

At 300K per month, I think that you will be lucky to be accepted by Overture. However, they should be your ultimate target - the returns will be much better, since they have many more advertisers and higher bids. In the mean time, you can probably get a 6 month contract with Findwhat, with a review of the arrangement at the end. That will let you see how the process works, and what you can hope to get from Overture.