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Are there any good recommendations on how to do this? I don't want to put in a lot of JS on my pages to track visitors. Anything simple?
Just to be clear, I want to determine the ROI on each term, not just the campaign as a whole. Thanks.
No way is 100% accurate but I do it this way:
1) Set up a program on your server that stores the users IP address and the tracking variable(s) passed to the program. The it forwards it to the required address using 'Location:' header. (Also delete old IP logs - say over 6 hours, after that they are completely useless)
2) Change your URL in the PPC campaign to something such as www.x.com/cgi-bin/track?source=GoogleAdWords&word=BlueWidgets&address=bluewidgets.html
3) On your shopping cart, check the log file of IP address/tracking data against the users IP address and you have a tracking system.