Overture to supply results to AOL directories

will give Sponsored Links to UK, Germany and France

[amznVibe]

Pay-per-click search outfit Overture has expanded its supply agreement with AOL Europe to cover the portal's directories in the UK, Germany and France.

[siliconvalley.internet.com...]

[news.com.com...]

[itworld.com...]

[heini]

Yup, third OV coup in a row.

I bet it's the Yahoo turnaround which gave OV a BIG boost.

OV will have up to 4 listings on the directory pages.
Now it's not such a big deal since the directory at least in Germany is not very prominent on AOL's homepage.

Additionally OV listing will be on Netscape in Germany and France.

[OntheEdge]

Overture replacing ODP in UK, France and Germany?
Overture to supply results to AOL directories

London, February 5 2003

netimperative article [netimperative.com].

Quote:
"Today's move will see Overture replacing the free service the Open Directory Project on the three countries' sites. AOL also today recruited Overture to provide results to its Netscape search operations in France and Germany."

Are the ODP editors about to be come the latest thing AOL dumps?
If anyone can clarify this I would appreciate it.

[OntheEdge]

Thanks, but, none of those three articles address the impact on the ODP.

[mediaman]

Smart move on AOL's part, although I am not sure if I would have chosen Overture. ODP is slow and outdated.

They need to make some major changes in the site review process in my opinion, as they are way to slow in just about every respect.

[rfgdxm1]

Overture is NOT a directory! You can't replace apples with automobiles.

[heini]

AFAIK this is simply wrong.

Looking at the article it first says:

..Overture supply up to four paid-for results, labeled 'Sponsored Links', for each search made in the directories section of the company's portals

which is what everybody else announced.
Only two sentences later it says:

Overture replacing the free service the Open Directory Project on the three countries' sites

which is clearly contradictory and very likely wrong.

<added>BTW: AOL offers regular websearch on all three sites, and additionally a directory, ODP cloned. How could this directory be replaced by Overture? Doesn't make any sense in the first place.

[OntheEdge]

Yes it is and I have sent an email to the writer with a request to clarify.

Although I do realize that overture is not a directory, in this age of eat or be eaten, you cannot rule out Overture aquiring one.

mediaman>> we could use help...wanna volunteer? :)

[OntheEdge]

No, it doesn't make any sense, which is why I ask if anyone could clarify it.

[OntheEdge]

I received a response; According to the reporter who wrote the article, it was a statement made to him by the Marketing Director at Overture.

[martinibuster]

I think there may have been a miscommunication between the Marketer and the Press person.

I just went to Overture's web site and read their press release on this matter and it said nothing about replacing the directory. Only that it would be enhancing the directories with Sponsored Listings.

[rfgdxm1]

>I received a response; According to the reporter who wrote the article, it was a statement made to him by the Marketing Director at Overture.

Dumb reporter that he didn't consider the guy in charge of hype and PR might lie. ;)

[rogerd]

he didn't consider the guy in charge of hype and PR might lie

or be clueless... :)

[skibum]

Seems like there ought to be a market out there for freelance or full time reporters out there that actually have a clue about the net and the sense to get a story correct.

[rubble88]

Today, I posted news in the Asian forum that Overture will supply MSN Japan with paid search results.

[webmasterworld.com...]

[OntheEdge]

Maybe Overture is sneaking up on everyone

[webmasterworld.com...]

Check this thread out