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I thought I would pass on that I heard at the end of this week Overture is planning on raising the minimum bid to 10 cents. Terms already bid at 5 cents will be grandfathered, but if you change the bid on these terms at all the minimum you can bid will then be 10 cents.
Has anyone received an email about this?
I suppose now is the time to look at the keywords that give good ROI and are non-competitive or minimum competition and get yourself top of the grandaddies, and just hope that you don't end up in a price war and end up getting grandfathered at 25 cents.....
It was inevitable that the US would follow suit.
However, I also think that they are doing this because they know they can. Even though many of us gripe about the changes, Overture knows that as much as we complain, we cannot afford to pull our listings.
Good point about working to keep their partners. Overture took a huge loss in their own revenue in order to keep partners happy when contracts were up. So, raise rates, raise the revenue for the partner, they make more too. Everyone is happy....but the client
For me it is seems that Overture wants to make more money from it's many smaller money makers...
Afterall, the large advertisers are doing plenty for them! Just read the following:
"Overture announced that its fourth quarter revenue will be nearly $200 million, surpassing the company's original forecast of $190 million, primarily as a result of increased traffic and click-through volume from the company's largest partners. Within this forecast, average price per introduction is expected to be in line with previous estimates of $0.35 to $0.36."
Source:Overture Services Inc. (ticker: OVER, exchange: NASDAQ)News Release - 1/13/2003)
Also I think that the 10 cent is just the start. Almost like a modest test, for our reaction. I think that it is the first step to bringing the minimum bids to the level of the average price per introduction (now at $0.35), so even higher...
So yeah! Get those granddaddies in while you still can! :D
How long have you guys had that 1 cent "free ride"? Two years?
If going by what they are doing in the UK [webmasterworld.com], I wonder if it is about time for that bus to stop?
i don't blame overture. if you're paying for visitors it's really important to know what each is worth, because as time goes on, more competitors will enter this space and trump your grandfathered bid by a longshot. for most of my keywords, i haven't seen 5 cents in a long time.
Then they tell us:
The DirecTraffic Center® will be unavailable for approximately five hours, from 7:00 p.m. PST on Thursday, February 6 until 12:00 a.m. PST on Friday, February 7, while Overture performs a systems upgrade. We apologize for any inconvenience this may cause you.
Conculsion, we are next.
Informed info is coming to us from all over the world.
So do what you have to do.......
I got confirmation it will be happening on Thursday for sure. If you are bidding between 5-9 cents you are grandfathered, but if you change your bid at all, it will have to be to the minimum 10 starting Thursday.
For us seniors with the 1 cent grandfathered bids, sorry...they now go to 5 cents.
I recommend checking your bids ASAP, their server will be unavailable early Thursday and bid traffic should rise as this gets out.
I may be focusing on Google for new clients.