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We have taken one keyword from 28 cents to 54 and each time I up the bid by one cent the next time I check they have also upped the bid by one cent over me.
Does this happen automatically or are they doing it manually just like I am?
If it does happen automatically does anyone know how long after I up the bid does their bid increase?
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and what happens if we both use auto bid set for number 1 position?
It can be either. Likely to be an independant auto bot if you are checking more than once every 1/2 hour. Overture allow approved autos 48 updates a day.
>what happens
If you both use this type of tool or do it manually, overture wins every time!
I have seen this many times with many clients and even when the war ends in the meantime another bidder has come in at a very high price to get pos 1,2,3, or 4 and doesn't change the bid as they don't track what is happening.
Applies to sole traders and large corporations equally.
Many tales of bids that without a bid war would still be 10 cents but are now stuck at 3.50 dollars.
Is this new? I have not checked in a while. I know they used to allow only 6 automated updates. Then they upped it to 24. Are they up to 48 now? Since I am the one paying for it, they should allow me to update as many times a day as I darned well please, but that is another matter...
Visit_Thailand, the only thing you can do if you only want to update once a day is to up your bid to what you feel comfortable paying (whatever the ROI is), and let it go. Me, I do like to run up the other guys' bids and check often enough that I don't get stuck paying too much...but that is just me, and it probably just puts money in Overture's pocket.
2nd can be very good
Title & Description can WIN
Deleted as misread post.
Yes we do monitor who is advertising alongside. One is as I say one of the biggest compsanies in the world, the other a household name as well and then us!
I will try and see what happens with second place, as it is silly to play this game with this giant company. I have noticed though that even the thrid place is keeping up with the increases though!
So you say that your perfect position is second?
> So you say that your perfect position is second?
I wouldn't go that far. ;) For some keywords, it is better than #1. For some, I like #3 or #4. Depends on how much the keyword costs per click...
We then monitor the ads for each specific product and see if there is any change over a certain period.
If not and the click throughs are high we change the keyword, and retry etc.
So no we do not have an automated system in place to track the ads but we do have a vague idea on the ROI.
We rotate the ads and products we sell to get a good picture.
I should point out though that we have never done Overture before or adwords and so are still very new at it.
So far Overture seems to be a little better in the quality of the clicks.
If you both use this type of tool or do it manually, overture wins every time!
Tell me about it. I wonder how many bidding war's there are going on at a time. I bet there's some person at overture employed just to report on the amount of extra money they make out of war mongers. Wouldn't it be great if advertisers who are invloved in a war could contact each other and agree at a certain price? Maybe the UN could step in ;)
I do know however that some auto bid management tools allow you to set rules for controlling out-of-control wars. Basically they allow you stay in position 3 all the time unless position 1 is only three pennies away. In that case, the rule kicks in and automatically moves you to position 1. If someone outbids you at 1, you are automatically moved back to position 3.
That kind of tool comes at a price but may be worth it if your ROI improves. I bet overture don't like it.
I know that truces have been called before: Two condom sellers called one on espotting when bids went over 2UKP a hit.
nice name by the way - is it after the beer? :)
what does an independent auto bot do and how do you get hold of one.
I am considering ppc - what would you say is the best value for money?
Some 3rd parties offer bid management software ( at it's core a auto bot bidder).
Best value depends on your needs but none are that cheap.
Probably the one with most bells and whistles costs:
Up to 50 keywords, 48 bid updates a day is about 250 USD to 750USD a month depending on which PPC engines you sign up for.
You can also chose the best 50 keywords and alter them as your business requires. (anyone would think I'm trying to sell the software here!)
Personally, there will be some that will go down that route, some will outsorce, some will not bother. It's not for smaller budget clients, that's for sure.
