Pasadena, Calif.-based Overture bought Keylime Software of Carlsbad, Calif., for about $9.5 million in cash and assumed debt. Overture plans to publicize the acquisition, which closed in early January, when it introduces new reporting and analytics tools for its more than 73,000 advertisers later this year, said Erik Hovanec, Overture's vice president of business development. Web analytics is the process of making sense of data compiled from cookies and other information-gathering techniques.
gsmitchell
8:08 pm on Jan 15, 2003 (gmt 0)
Should be very interesting to see how Overture implements this software. Hopefully it will help the advertiser get a better grip on where their traffic is coming from
sem4u
8:11 pm on Jan 15, 2003 (gmt 0)
Will it speed up the DTC though?
figment88
9:28 pm on Jan 15, 2003 (gmt 0)
I can't believe the reported price. Did I fall into a black hole and get sent back to 1999?
