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START HERE which is Overture #4 bid
Are you sure?
I typed in "web hosting" at Overture. The number 4 bid is for DellHost. Typing in "web hosting" at Lycos shows the ad of another web hosting company (Ad Copy - > "Web Hosting - Free account setup")
However when I tested another kw START HERE was a doubleclick AD
START HERE may be rotating between more than one source.
When I tested again on a KW with nothing to do with software it retured a doubleclick ad
"Do You Have a Software Management Plan?"
That went to M$ site.
Anyway, let us know if you see any major spike in traffic from Lycos. Traffic due to Insite AdBuyer is disappointing but is steadily improving over the past month.
I think until Lycos decide to offer their own stuff and not try to provide everyone else with their potential visitors the product is destined to fail.
This is a real shame as the format of the ads is really quite good.
Every little bit of traffic helps.
It helps since there was no effort involved in creating the listings, setting the bid prices and submitting it to Lycos (since they were directly transferred from FindWhat)
But Mike, would you bother submitting more keywords/listings to Lycos and spend 2 hours on it? I personally prefer to wait for a few more months before giving too much attention to Lycos.
If they want to popularize Insite AdBuyer, they should ditch Overture and put AdBuyer ads on the top!
By the way, the first click was actually mine, for a nickel, because I couldn't believe I was not getting any traffic!
I can't believe that the positioning on the right is the problem - so surely it must mean that there is a very low flow of traffic to Lycos, or else no one uses Lycos to search for things in my industry LOL.
On a related topic, I run several affiliate programs and the guys who have pages high up in the results sell nothing from the listings. These are keywords that I know to be good sellers and yet they haven't earned a dime from Lycos.
It seems that Lycos is a total waste of time. It's difficult to get in and tweak a page to their liking, when you do finally succeed, there is no reward. Even when you pay for a top slot, nothing happens.
It's a real shame. I've actually started telling people to ignore them as a place to market our products.
If anyone comes up with an idea as to how to crack open the wallet of the average Lycos user, please let me know.
Has anyone, in any industry got anything other than a trickle (let's say 10% or more of the traffic you'd get elsewhere) from Lycos so far?
it would be long after I die.
hehehe.. maybe you should ask your grand children to use the dollars in your Lycos account..
The results from Lycos are getting better for me. From around 40 keywords, I'm now getting around 50 clicks per day. I made one important change -
I shortened my ad description.
Remember that our FindWhat ads are 190 characters long while Lycos truncates the ad description to 100 something characters. Your Lycos ads are somewhat incomplete if you have directly exported your FindWhat ads.
Write a new ad for Lycos and make sure it is within the Lycos character limit - you will probably see more clicks then.
I even went for "absolute certainties", you know the ones that have tens of thousands of searches on Overture and Google where you just know the conversion rate should give you a decent level of clicks.
Maybe I should offer the account as a competition prize.....